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Privacy Policy (App)

Version: 10 November 2025

Privacy Policy – Artwell App

This privacy policy explains how Artwell B.V. (“Artwell”), registered under Chamber of Commerce number 91266092 and located at Loosdrechtsebos 19, 1213 RH Hilversum, processes personal data of users of the Artwell app (“data subjects” or “you”), for what purposes this occurs, and the legal basis for such processing. It also explains whether personal data is shared with third parties, and if so, with which ones. Furthermore, it describes the security measures taken to protect personal data, the retention periods applied, and the rights you may exercise under the General Data Protection Regulation (GDPR).

Reliability, transparency, and respect for your privacy rights are the foundation of our services. To provide and continuously improve our services, we process certain personal data of our users. Artwell values the careful handling of these data and has implemented appropriate technical and organizational measures to safeguard your privacy. Artwell reserves the right to amend this statement periodically. The most recent version of our privacy policy is always available in our app.

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Table of Contents

  1. Introduction
  2. Purposes of Data Processing
  3. Purposes, Legal Bases, and Retention Periods
     3.1 Website
     3.2 App
      - Users
     3.3 Newsletter
     3.4 Social Media
  4. Disclosure of Personal Data
  5. Place of Processing
  6. Security of Personal Data
  7. Rights of Data Subjects
  8. Cookies and Tracking
  9. Questions or Complaints

1. Introduction

Artwell is the data controller for the processing of personal data as described in this privacy policy. This privacy policy applies to all personal data processed by Artwell from (external) data subjects who use Artwell’s services or have been in contact with Artwell, including app users and other individuals, across all Artwell-related domains.

The Artwell app may contain links to third-party websites (such as suppliers) that are beyond Artwell’s control. The privacy statements of these third parties also apply to those processes. Artwell advises you to consult those third-party privacy policies.

2. Purposes of Data Processing

Artwell processes personal data only for legitimate purposes and in accordance with one of the legal grounds set out in Article 6(1) of the GDPR.

The processing of personal data by Artwell is based on one of the following legal grounds:

  • necessity for the performance of a contract;
  • necessity to comply with a legal obligation;
  • your explicit consent for a specific purpose;
  • necessity for the pursuit of a legitimate interest of Artwell.

3. Purposes, legal bases and retention periods

3.1 Website

When visiting the Artwell website (www.artwell.io), data such as your IP address and information about website usage are processed. This processing is necessary to ensure proper website functionality and technical management. Only functional cookies are placed. More information about cookies can be found under section 8. Data related to a website visit are stored for 30 days.

3.2 App

The Artwell app serves as a digital platform where auction houses can offer their products and where you can interact with them. You can view artworks, place bids, and make purchases from affiliated auction houses. To operate and manage the app, Artwell processes various personal data.

3.2.1 Artwell App Users

Through the Artwell app, you can use Artwell’s services. When using the app, Artwell processes personal data necessary to provide the app’s functionalities. It is possible to log in via a personal account.

For creating and managing an Artwell account, the following personal data are processed:

  • first and last name;
  • email address;
  • telephone number (to enable communication between you and auction houses).

These data are required to make the service available. If you do not provide some or all of this information, Artwell cannot deliver the requested services. For example, you would not be able to create an account or use the app.

These personal data are retained for as long as the account is active. Once an account is deleted, related personal data are anonymized and/or deleted immediately, insofar as legally permitted.

Payments for products occur outside the Artwell platform. Therefore, Artwell does not process financial (personal) data.

3.3 Newsletter

Information about new auctions, products, services, developments, and industry topics is shared via Artwell newsletters. To send newsletters, your consent is requested, and your name and email address are registered. These data are retained until you unsubscribe via the link at the bottom of the newsletter (opt-out).

3.4 Social Media

Artwell uses social media to share the latest trends, professional insights, and products. By using social media, you individually agree to the terms of the respective platform. Each platform has its own privacy policy outside Artwell’s control. Artwell uses the following social media platforms:

  • Instagram
  • Facebook
  • LinkedIn

If handling a question or request via Artwell’s social media requires internal advice, only the necessary data are shared internally to properly respond to the inquiry.

These data are stored for no longer than 6 months, unless a legal obligation requires a longer retention period. If the nature of a question or complaint requires it, the data may be retained for as long as necessary to handle the matter.

4. Disclosure to Third Parties

In certain cases, personal data may be shared with external parties where necessary. Data obtained by external service providers are used solely to perform their services. Artwell never sells personal data to third parties. Data are shared with government authorities only when necessary to comply with legal obligations.

The following external parties may receive data from Artwell, if necessary and lawful:

  • Affiliated Auction Houses
  • Amazon Web Services (application management)
  • Hetzner (application management)
  • Auth0 (application management)
  • Meta SDK
  • OpenAI
  • Sentry
  • Google
  • Kiro

5. Place of Processing

Personal data are primarily processed within the European Economic Area (EEA), which includes all EU countries plus Iceland, Liechtenstein, and Norway. Artwell or its processors may process data outside the EEA only in compliance with applicable data transfer regulations.

Data will only be transferred if necessary for contract performance and only to countries that the European Commission recognizes as providing an adequate level of data protection, or where appropriate safeguards such as Standard Contractual Clauses are used.

6. Security of Personal data

Artwell implements appropriate technical and organizational measures to protect personal data from loss or unlawful processing and to ensure confidentiality, integrity, and availability. Examples include secured servers and encryption. Our suppliers are ISO 27001 certified.

7. Rights of Data Subjects

As a data subject, you have various rights under the GDPR concerning the processing of your personal data by Artwell:

  • Right to information – You are entitled to clear and transparent information on how your data are handled.
  • Right of access and rectification – You may request access to your personal data and ask for corrections, additions, or deletions. You may also withdraw consent at any time.
  • Right to restriction, objection, and data portability – You can request to restrict processing, object to the use of your data, or request the transfer of your data to another party.
  • Right to human intervention – Your data are not subject to automated decision-making without human oversight.
  • Right to erasure – You can request the deletion or transfer of your data at any time.

Artwell will respond to your request within one month. This may be extended by two months for complex or multiple requests. Any extension will be communicated within the first month. If a request is refused, Artwell will explain the reason.

For questions or to exercise your rights, contact: info@artwell.nl

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8. Cookies and Tracking

The Artwell app uses cookies and similar technologies to improve platform performance, analyze usage, and (where applicable) offer personalized content.

Artwell uses:

  • Necessary cookies, which enable core app functionality;
  • Functional cookies, which remember preferences such as language or liked products, allowing relevant content to be shown.

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9. Questions or complaints

If you believe your rights regarding personal data protection are not being respected, or that data processing activities conflict with this policy or the GDPR, you may file a complaint via info@artwell.nl.

If we are unable to resolve your concern together, you can also contact the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) via https://klachten.autoriteitpersoonsgegevens.nl.

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Artwell was founded to make auctions less intimidating and more inspiring. Today we help buyers discover what they love and auction houses reach the right audience.

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